Yasir Samir

Yasir has 24 years independent consulting and executive coaching experience in a wide range of industries including healthcare, telecommunications and finance. Clients have included the NHS Institute for Innovation and Improvement, Royal & Sun Alliance and Verizon.

He consults on organisational strategy and transformation with a focus on business results through managed cultural change. He is often brought in to help board and executive teams work coherently to create new strategies and to develop the knowledge management and technological structures that can deliver that vision. He advises senior leadership teams, collectively and individually, on managing personal and organisational change.

Yasir also works with start-ups and incubation organisations to embed good practice from the outset.

He has held interim positions as Chief Information and Knowledge Management Officer at a number of client organisations to ensure delivery. In Australia, he was part of the executive leadership team that set up HealthDirect Australia from conception; a healthcare information web and phone service along the lines of NHS Choices in the UK but staffed by triage nurses.

He is known for his direct, polemic, no nonsense style that surfaces a profound understanding of his clients’ drivers, and challenges entrenched thinking.

Yasir holds a Masters in Political Science from the University of Exeter.